KURNIA Insurans (Malaysia) Bhd aims to hire 1,000
insurance agents as it embarks on new initiatives and diversification.
Kurnia's general manager for agency distribution
channel Pang Yoke Nam said Kurnia currently has 6,500 agents and
is aiming to hire another 1,000 agents starting the next financial
year in July.
"It is very critical to add new blood. We
have 30 branches nationwide that conduct business opportunity seminars
monthly to recruit new agents.
"This line offers a good career, requires
low capital and you will not be out of job," he said in an
interview with The Malaysian Reserve recently.
With four million policyholders nationwide, Kurnia
is the largest general insurer for five consecutive years, controlling
a market share of 14.6% based on net written premium.
Pang said Kurnia is looking to build long-term
relationships and create win-win partnerships with its agents.
"We want to make sure that the agents are
growing and see how to help them grow their business.
"We conduct seminars to upgrade their technical
knowledge and help them to be more professional," he said.
In recognition of its agents' contributions, Kumia,
like most local insurers, holds an annual convention to honour
its top selling agents. Pang noted that Kumia has 150 agents with
annual sales above RM1 million.
"The convention is also a platform to communicate
with agents on the company's direction and messages from the CEO.
We invite renowned motivators to speak during the convention," he
Moving forward, Kurnia will be launching its new
product, Compensation for Assessed Repair Time (CART), on April
CART is an extension of the comprehensive motor
policy, which provides compensation to policyholder for the number
of days the car is being repaired at the workshop according to
the loss adjustor's assessment.
"We will subsidise customer's travelling
expenses when their car is under repair," he said.
Apart from CART, Kurnia has introduced several
value added services to improve customer service such as Kumia
Auto Assist and Kurnia Express Service.
Under Kurnia Auto Assist, the insurance company
has eight personnel riding on motorcycles around the Klang Valley
to assist customers whose cars break down.
Meanwhile, under Kurnia Express Service, customers
can drive their damaged cars to Kurnia s branch office for small
claims of less than RM3,000. Pang said claims are assessed and
processed within one hour.
Meanwhile, in anticipation of slower car sales,
Kurnia is growing its non-motor insurance business to reduce reliance
on its motor insurance segment.
"We still want to maintain our share in the
motor segment. But the growth from motor may not be that impressive.
"Growth will come from the non-motor side.
We want to grow our non-motor business in an aggressive mode," said
Currently, motor insurance contributes 84% of
Kurnia's income while its non-motor business accounts for 15%.
The market leader in motor insurance aims to place
greater focus on non-motor insurance products such as fire, property,
freight and cargo.
The Kumia management team is headed by Captain
K H Chia as its managing director.