KUALA LUMPUR: Kurnia Insurans (Malaysia) Bhd has signed a deal with Microsoft Malaysia to be the first user of Microsoft Dynamics CRM 4.0 in the country. The CRM software will enable Kurnia to customise its insurance products and services for its policyholders.

In a media statement on March 25, Kurnia Insurans said the use of the CRM software marks a positive step by the company to consolidate its multiple customers’ interaction points into one single view.

The software would also allow the insurer to track and improve its services’ turnaround time, and maintain a zero dropped-case record of its policyholders.

Kurnia Insurans chief executive officer Kong Shu Yin said they were pleased to be partnering Microsoft to ensure a seamless customer experience through automated workflow processes, while automating KPI measurements and reporting systems for better analysis of results.

“It allows us to focus our efforts on core business strategies, while being well-supported by a global committed partner,” he said, adding that the technology deployed was in line with Kurnia Insurans’ transformation project to improve its performance and brand image.